Sugar Substitute

SugarSense® Sugar Substitute

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At the same time, the number of countries considering specific measures to reduce sugar consumption is increasing. Some countries have already introduced additional taxes on sweet drinks and other products containing sugar, while others have taken less stringent measures to limit their consumption. Such measures include educational campaigns, bans on advertising during prime time, and other methods aimed at reducing sugar consumption.

AromaLeader Trading House presents an innovative product SugarSense®, which has four unique competitive advantages:

1. A solution for reducing sugar content without compromising taste.

  • Over the last decade, we have seen numerous attempts to reduce the sugar content in soft drinks, but they have failed to preserve the sensation and sweet aftertaste of sugar. Our SugarSense® delivers a surprisingly realistic and authentic sugar taste that cannot be compared with previous generations of flavour enhancers.

2. Clean label on the final product

  • SugarSense® is part of our innovative range of flavours and complies with the requirements of Regulation No. 1333/2008 on the use of food additives and Regulation No. 1334/2008 on the use of food flavourings.In accordance with EU Regulation No. 1169/2011, it must be declared on the label as a natural flavouring. Given that soft drinks traditionally contain flavourings in their standard recipes, our solution will allow brands to prevent the expansion of the raw material and thus meet consumer demand for clean labels with a shorter content.

3. Reduced costs when used compared to granulated sugar.

  • With a maximum permitted dosage in soft drinks of 1.90 kg per 1000 litres, our SugarSense® product can replace 50 kg of sugar, which helps reduce the cost! of the final product.

4. Amount of sugar substitute

  • Technologists can replace up to 50 grams of sugar per litre in their drink recipes. A value that would allow brands in most regions of the world to keep the prices of their recipes below the tax threshold without compromising taste.

To find out the current cost and take it for testing, leave a request on the website or call us at the specified phone numbers.